“Groceries are the trendy new splurge” is exactly the sort of thing one says on the way to the guillotine.
https://www.businessinsider.com/millennials-gen-z-splurge-groceries-spending-inflation-gen-z-boomers-2024-4
Younger generations say they plan to spend more on groceries than travel, beauty, apparel, and fitness, according to a report from McKinsey.
Lakshmi Varanasi (Insider)
